How To Build Seller Trust When Buying an RV Park

A smooth RV park acquisition rarely comes down to spreadsheets alone. The seller's confidence in you—your intentions, your competence, and your reliability—often influences price, terms, and the likelihood of seller financing. Trust is not forced; it is built through consistent behavior that shows the seller you take the process seriously.

Spend Meaningful Time With the Seller

Nothing replaces direct interaction. Whether it's a phone call or walking the property together, sellers read your tone, patience, and interest. Give the conversation the time it needs. Avoid signaling that you are in a hurry or distracted. When a seller senses they have your full attention, the relationship starts on solid footing.

A short call about basic details can easily turn into a long discussion about the property's history, early challenges, and milestones. Those moments aren't small talk—they are the foundation of trust.

Ask Questions That Open the Door

A simple question like “How did you come to own this RV park?” often gives the seller room to share their story. You'll learn how the property was built or acquired, what they endured in the tough years, and what they are proud of today.

These conversations serve two purposes:

  1. They help you understand the seller's motivations and concerns.
  2. They show the seller that you care about more than the numbers.

When the seller senses genuine curiosity, they become more open to working with you through the deal's ups and downs.

Operate With a Shared-Outcome Mindset

The most successful buyers approach every negotiation believing both sides should feel good at closing. RV park sellers often spent decades shaping the property. They are far more receptive to a buyer who treats the transaction as a cooperative process rather than a battle.

To maintain a shared-outcome mindset:

  • Stay fair and consistent with your offers.
  • Avoid tactics that feel like ambushes or pressure.
  • Treat the seller as someone you hope to work with again, not merely someone you need something from.

This approach often leads to better pricing and more flexible terms, including seller financing when appropriate.

Show Real Interest in the Property

Even seasoned owners appreciate buyers who see the value in what they built. Conveying genuine interest sends a simple message: you plan to close. Sellers become uneasy when a buyer's tone shifts or enthusiasm fades; it makes them wonder whether they should reopen conversations with other prospects.

You don't need exaggerated excitement. You only need to show that the property matters to you and that you're committed to seeing the process through.

Be Direct and Honest—Every Step of the Way

Nothing ruins a deal faster than evasive answers. Sellers have strong instincts, and once they feel something is off, the relationship becomes fragile.

Maintain transparency regarding:

  • Your underwriting
  • Any issues found during due diligence
  • Your timeline and expectations
  • Any obstacles that may delay closing

Sellers prefer an honest concern over a sudden disappearance. Certainty—even when the news isn't perfect—keeps the relationship stable.

Conclusion

Buying an RV park is as much about people as it is about property. When sellers feel respected, heard, and informed, negotiations move more smoothly and financing conversations become easier. A well-built relationship doesn't just help you close the current deal—it strengthens your credibility for the next one.

Frank Rolfe has been an active investor in RV parks for nearly two decades. As a result of his large collection of RV and mobile home parks, he has amassed a virtual reference book of knowledge on what makes for a successful RV park investment, as well as the potential pitfalls that destroy many investors.