Some things in an RV park can be taken for granted. These include items that are simply there to serve a particular purpose, and are rarely thought of from a design standpoint. But it doesn’t have to be that way! There are stylish ways to approach even mundane items in an RV park, and the impact with the overall experience of your customers can be huge.
Sure, signs are designed to display information, but there are definitely tangible differences between the way you build these signs. One of the best products ever invented for nice signage at a low price is the white vinyl post with decorative cap. Other owners prefer the more rustic look of a good 4” x 4” post either stained for painted. But old rusted metal is out, and so is the concept of nailing signs to trees or fences.
Galvanized trash cans are great – if they’re hidden in an alley. But they’re not going to cut it in today’s world. You can buy a large number of decorative trash receptacles on line that offer beauty and function at affordable prices. A good trash can is weighted so it does not fall over, and has a top that allows for ease in throwing items in. It should also be earth-tones (brown or green) so as to not draw attention to itself.
For fencing designating different areas of the property, split-rail fences are superior (either real wood or white vinyl). For privacy fencing, the options are wooden stockade with appropriate staining or white vinyl. Chain link is no longer in vogue, nor is anything that is less than solid and one color.
How each lot is marked
The best properties have a consistent numbering system – often a post with a nice number screwed to it. But we’ve seen owners do things as crude as spray-paint numbers on the ground or even on trees. Remember that your numbering sequence is something that customers see constantly and can be a big part of their first impression.
Studies have shown that picnic tables are one of the most-used items in any RV park – but they are not all created equal. And this is not an item you want to scrimp on. There are several varieties of picnic tables: 1) wood 2) metal 3) plastic. Many RV park owners opt for the least expensive, which is wood. But this is not always the best option. Metal and plastic last much longer and – perhaps even more importantly – cannot create splinters and always look great despite zero maintenance.
A recent survey showed that outdoor cooking is the #1 most favorite activity of RV park customers. As a result, your firepits are an important place to reinforce the quality of your operation. While most RV park customers are not too concerned at whatever your set-up is (as long as you can build a fire in it) they are wanting it to be clean and ready for use. You should immediately paint over any rust and remove cobwebs and other unsightly issues on a regular basis.
The roads in most RV parks are typically either gravel or asphalt. The most important factor for most of your customer is simply that they be free of potholes. Customers are very forgiving of the actual condition and appearance of roads, all they ask is that they not jar them when they drive down.
A pool is a pool and a lake is a lake. With most amenities, where RV park owners miss it is the simple presentation of these features. A pool with everything around it painted freshly and signage that is professionally made and color coordinated, and surrounded by a fence that is rust-free and straight – that’s a pool that seems professional and well-managed. So, once again, appearance is everything.
Bill Marriott (of Marriott hotel chain fame) once said that “it’s the little things that make the big things possible”. This is 100% true. Making things look good is a huge part of getting good customer word-of-mouth, as well as higher valuations with buyers and appraisers. Never underestimate the power of appearance.