This is a photo of a large RV park in Missouri, with prime frontage on an Interstate Highway. So what’s missing from this photo? This park has absolutely no appeal, nor does it even draw attention to the fact that it exists. So how would you improve this photo?
Inflatables and flags
There is no excuse these days for not having attention-getting flags and inflatables at the front of your property. There are many sources of these items on-line, such as this website http://skydancers.com/ . With feather flags as inexpensive as $25 – and hundreds of other items under $500 – the return on investment from making your frontage “pop” is gigantic.
White vinyl fencing
Another great way to call attention to your frontage is to dress it up with some white vinyl three-rail fencing down the highway right-of-way. This bright white fencing offers a great contrast with the green grass and shrubs, and will immediately make the RV driver take notice and ask “wait, what is that”? Another great thing about white vinyl fencing is that it’s not that expensive and you can actually built it yourself with a small amount of skill.
One terrible shame of this photo is the fact that the RV park has no signage at all. At a minimum, it needs a huge RV sign out front, and even better would be the park’s name and RV. Don’t forget that the most-attention color in outdoor signage is red with white letters. That’s the result of a strange wrinkle in the human brain that makes us seek out the reverse of the color we see. Since the predominant outdoor color is green, the color opposite is red. If you look around, you will notice that Wendy’s, McDonald’s, Texaco, and many other companies use red in their signs. It’s not by accident.
One final item that this RV park is missing is some signage to direct traffic prior to the exit. At the point that you can see the RV park, it’s too late to exit, and many customers are just going to continue down the road rather than turn around. So it’s always good to have signage well ahead of your exit. But what if you can’t afford a conventional billboard? Then get creative. Maybe buy a non-running motorhome, get an agreement from the property owner prior to the exit, and put a vinyl graphic on it with a large “RV PARK EXIT NOW” on the side.
You can’t let traffic just drive by your property and not even know you exist. You have to use your frontage as a giant salesman to bring traffic in the door. Don’t be like this owner – you need to grab attention and convert that into revenue.